Retail has become a one-to-one playing field. Shoppers want to believe that messages from retailers are targeted directly to their individual preferences. As many as 88% of retailers said that “deeper customer engagement to drive sales through personalized offers” was a very valuable or somewhat valuable opportunity with mobile, according to Retail Systems Research (RSR).
In a recent survey, retailers identified their top three priorities for mobile personalization strategies: new product information, product availability and pricing.
The survey report titled: The Power Of Personalizing The Mobile Experience, will guide retailers in the quest to develop winning personalization strategies.
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