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Personalization Generates Measurable Benefits For 87% Of Marketers

An impressive 87% of marketers say personalization initiatives produce measurable improvements, with top benefits that include higher conversion rates, improved customer experience and increased customer engagement.

That's the good news about personalization; the bad news is that many hurdles still stand in the way of effective programs:

  • 55% of marketers lack the necessary data and insights;
  • 69% have customer or visitor data stored in three or more systems (16% have data in six or more systems); and
  • 73% of marketers have less than half their channels connected.

Discover more about the current state of personalization in this infographic from Evergage.

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Source: Evergage

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