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Closing The Gap Between People’s Expectations And Retail Realities

Shadow MAG MG001 SURV-EBK CustomerExperience Aug 2015There is a daunting gap between consumers’ expectations and the experiences retailers are equipped to deliver, according to new research from Retail TouchPoints.

For example, 61% of retailers say that they always or often deliver messages tailored to individual profiles or interests, but only 30% of consumers see online advertising relevant to their interests.

Want to learn how to close the customer experience gap? Complete the form below to download this report, which uncovers insights from 100 retailers and 200+ consumers.


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