Social commerce has come a long way from the Facebook shopping cart widget of yester-year. New platforms have emerged — Pinterest, Snapchat and TikTok, to name a few — and so have new use cases and best practices.
Although the social commerce universe has evolved and expanded over the past five years, it has accelerated significantly in 2020. With this Hit List, Retail TouchPoints is spotlighting brands that are pushing creative limits and are implementing new campaigns and experiences that bring the best of social media to life, while inspiring brand engagement, community interaction and, of course, purchase decisions. They include:
- TULA Skincare
- ZURU
- Tommy Hilfiger
- Mattel
- Burberry
