The modern consumer’s buying journey is no longer linear or isolated to one channel. It now hinges on a continuum of interactions that could result in a sale in any form and at any stage.
The past two years have accelerated the adoption of online shopping and fulfillment methods like buy online, pickup in-store (BOPIS), curbside pickup, home delivery, and more. Initially offered as a means of survival for retailers, those options are now permanent features, making shopper expectations higher than ever.
In this report, learn how to utilize the evolution of unified commerce to meet your customers’ expectations where they are. Download your copy to discover:
- How to design and deliver experiences for the modern consumer buying journey;
- The evolution of modern retail (and what it means for you); and
- The three pillars of unified commerce.