Omnichannel acceleration is happening across the retail industry. COVID-19’s impact on consumer shopping behaviors and expectations, along with several other disruptive factors, are leaving retailers with no choice but to transform how they understand and interact with customers.
Traditional retailers with brick-and-mortar locations are bolstering their ecommerce efforts and creating new digital experiences. Meanwhile, digital natives that got their start in ecommerce are looking for smarter ways to engage customers and drive growth.
Download this white paper to discover why retailers are prioritizing omnichannel acceleration. You’ll also learn:
- Why modernizing your tech stack for activation is critical to an omnichannel acceleration vision;
- How to operationally approach retail growth initiatives tied to this strategic vision;
- Real-world examples of how other retail companies are using CDPs to enable growth initiatives.