High Performance Retail: The Art of Understanding the Customer
With more than 45% of all customers accessing product information via web sites, mobile devices and social channels before ever entering a store, the role of the merchant must continue to evolve.
More than ever before, merchants must strive to reach shoppers on a personal level and customize the shopping experience within all shopping channels. Today’s high performance retailing solutions provide critical answers that will guide retailers towards profitable encounters with each shopper.
In this upcoming webinar, attendees will learn the business benefits behind uncovering customer insights and developing actionable strategies based on the resulting analysis.
Eric Williams, recently retired Executive Vice President and Chief Information Officer for Catalina Marketing, will share insights into this new age of analytics, focusing on his expertise in the grocery business and FMCG and how softlines retailers can benefit from these learnings.
Anthony Volpe, SAS evangelist for Retail Analytics, will expand the discussion to address the benefits of high performance retailing across sectors, with special expertise in specialty soft goods.
- Eric Williams, recently retired Executive VP and CIO for Catalina Marketing
- Anthony Volpe, SAS evangelist for Retail Analytics
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