How MAC Cosmetics Created an Innovative Omnichannel Store Experience
December 17
On-Demand
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In early 2019, MAC Cosmetics revolutionized the in-store experience for their customers, launching an omnichannel environment that is an inspiring studio for customers to co-create, play and learn about MAC products.
During this #RIC20 Encore Series session on December 17 at 2 PM ET, you’ll hear:
More about the process of launching this experience;
How it helps MAC customers; and
Lessons learned from the implementation.
Speakers:
Jeremy Duimstra
Valtech
Sonia Anand
MAC Cosmetics
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Company
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In early 2019, MAC Cosmetics revolutionized the in-store experience for their customers, launching an omnichannel environment that is an inspiring studio for customers to co-create, play and learn about MAC products.
During this #RIC20 Encore Series session on December 17 at 2 PM ET, you’ll hear:
More about the process of launching this experience;
