In today’s world, luxury brands must build intimate relationships with consumers who want personalized services and exclusive products. Brands are moving to direct-to-consumer (DTC) to provide unique and connected experiences, online and in stores, to stay ahead of their competitors.
During this #RIC20 Encore Series session on November 19 at 2 PM ET, you’ll find out how L’Oréal drove DTC transformation. We’ll uncover:
- Why direct to consumer is critical now and how to get started;
- Key considerations while designing a connected consumer journey; and
- How to leverage data to personalize experiences in real time.