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How Total Wine is Recharging Loyalty with an Omnichannel Focus

As the largest independent fine wine retailer in the U.S., Total Wine & More operates 225 stores across 25 states. When COVID-19 hit, as an essential retailer most of its stores stayed open, but the customer experience needed to change quickly to adapt to the new normal.  

During this #RIC20 Encore Series session on November 5 at 2 PM ET, you’ll find out how Total Wine & More reset its strategies around loyalty, communications, and fulfillment by focusing on:   

  • Enhancing collaboration among internal business stakeholders;   
  • Creating a stronger focus on digital marketing and social media;   
  • Integrating shopper data into customer-facing marketing efforts;   
  • Identifying the most relevant KPIs for measuring business success; and   
  • Implementing a new curbside pickup and delivery program. 

Speakers:

Matthew at Total Wine & More

Matthew Kirkpatrick

Total Wine & More
Rose Spicer

Rose Spicer

Oracle

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Company

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As the largest independent fine wine retailer in the U.S., Total Wine & More operates 225 stores across 25 states. When COVID-19 hit, as an essential retailer most of its stores stayed open, but the customer experience needed to change quickly to adapt to the new normal.  

During this #RIC20 Encore Series session on November 5 at 2 PM ETyou’ll find out how Total Wine & More reset its strategies around loyalty, communications and fulfillment by focusing on:   

  • Enhancing collaboration among internal business stakeholders;   
  • Creating a stronger focus on digital marketing and social media;   
  • Integrating shopper data into customer-facing marketing efforts;   
  • Identifying the most relevant KPIs for measuring business success; and   
  • Implementing a new curbside pickup and delivery program. 

Speakers:

Matthew at Total Wine & More

Matthew Kirkpatrick

Total Wine & More
Rose Spicer

Rose Spicer

Oracle

Name

Company
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