Images of apparel, school supplies and electronics generally dominate back-to-school (BTS) marketing, but helping shoppers plan and prepare school meals could be an underserved area: 84% of shoppers heading back to class pack a lunch one to five times per week, and 42.5% of consumers report that planning, making and packing meals is one of their key back-to-school challenges.
Discover what else search data reveals about school-bound consumers’ needs this BTS season in this infographic from Inmar.
