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Designing a Connected Store Journey: How RFID, IoT and Digital Tech are Bringing Brick-and-Mortar Performance to New Heights

While some retailers have successfully created synergy between their digital and physical experiences, it is still unchartered territory for many. But as digital becomes more engrained in consumers’ lives, retailers have a unique opportunity to embed technology thoughtfully into the brick-and-mortar experience to create more seamless experiences for consumers.

The value doesn’t end there: using connected technology, retailers also can uncover invaluable data and insights about their consumers, leading to more effective store designs and experiences. This special report uncovers how retailers can thoughtfully develop a connected store journey using technology such as:

  • RFID and IoT, which can enhance transparency and personalization;
  • QR codes, which can create a connection between physical design elements and digital content; and
  • Digital signage solutions, which can help retailers gather meaningful data about in-store behaviors.

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