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5 Steps To Personalizing The In-Store Experience

Retailers are realizing the power of in-store merchandising and interactive kiosks. SymphonyIRI research reported that by combining displays with featured product marketing, 84% of product categories saw at least a 100% lift in sales, compared to 49% for feature-only and 1% for price-only.

To implement effective display strategies, retailers should ask themselves: Are our displays customizable? Do they offer personalization? Are they delivering an effective ROI?

The white paper, titled: 5 Steps To Personalizing The In-Store Experience answers those questions and more.

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