Retail media networks are having a real moment. It seems like everyone is trying to capitalize on this new revenue opportunity and taking a page from Amazon’s growth playbook. But why?
For this week’s Retail Remix, we dig into the retail media trend by revisiting a fireside chat between Nicole Silberstein, Ecommerce Editor for Retail TouchPoints, and Jess Huang, a former Partner at McKinsey & Company. During the discussion, which was part of the Retail Innovation Conference virtual experience, they discussed:
- The size and growth potential of the retail media network landscape;
- Why so many retailers are jumping on this new opportunity; and
- How retailers can develop effective (and profitable) retail media models.