In this episode of Retail Remix, host Nicole Silberstein chats with Meera Bhatia, President and COO of Fabletics, on the strategies powering the brand’s impressive momentum.
Fresh off hitting the $1 billion-revenue milestone, Meera breaks down how Fabletics has driven sustained growth through category expansion, measured store growth and a flexible membership model that delivers both value for consumers and predictability for the business. She also shares how AI is being deployed across the organization — from smart fitting rooms and associate coaching to inventory optimization and loyalty-driving personalization.
The conversation offers a candid look at how Fabletics is blending fashion, function, value and technology to stand out in the crowded activewear market and why comfort-forward “lifewear” is shaping what comes next.
Key Takeaways
- How Fabletics scaled past $1 billion in revenue through category, channel and geographic expansion;
- Why the brand’s membership model drives loyalty, predictability and lower supply chain waste;
- Inside Fabletics’ AI-powered flagship store, from smart fitting rooms to real-time associate coaching;
- Why AI is less about replacing fundamentals — and more about delivering them better; and
- What’s next for Fabletics in 2026, including international growth and new category plays.
Related Links
- Explore Fabletics’ latest collections and retail experience
- Related reading: New Fabletics Flagship Brings AI-Powered Operations to Westfield Century City
- Related reading: Fabletics Deploys RFID-Powered Inventory Management Solution
- Explore more NRF26 coverage and retail insights from Retail TouchPoints
- Subscribe so you don’t miss more episodes of Retail Remix from the show floor of NRF26
