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Exclusive Q&A: How Alex And Ani Elevates Personalization To The Gift-Giving Level

0aaKatherineMonasebian AlexandAniPersonalization is a complex but necessary task, which can become even more complicated when the holiday season rolls around and gift-giving gets into high gear.

Alex and Ani, a brand built on the premise of customization, is tapping the benefits of personalization to help consumers choose the best gifts for their friends and family. In an exclusive interview with Retail TouchPoints, Katherine Monasebian, Head of Marketing and E-Commerce at Alex and Ani details why:

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Peapod Partners With Personalized Meal Planner

Peapod, a grocery delivery service operated by Ahold USA, has partnered with DinnerTime.com, a personalized meal recommendation service. DinnerTime.com customizes recommendations based on member households’ tastes, budgets, time constraints, health concerns, food allergies and other dietary restrictions. In the 24 U.S. markets Peapod serves, DinnerTime.com members can get a personalized meal plan and shopping list based on what Peapod has on sale, automatically creating an order for delivery or pickup at one of the 200+ Peapod locations.

“At Peapod, we understand that our customers are not just shopping for ingredients, they’re shopping for convenient meal solutions,” said Carrie Bienkowski, Chief Marketing and Creative Officer at Peapod in a statement. “Partnering with DinnerTime was a natural choice and we’re thrilled to offer its members our service to simplify grocery shopping and streamline their meal planning process.”

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Rue La La Eliminates Data Silos To Kickstart Email Personalization

With 16 million members on its emailing list, e-Commerce fashion retailer Rue La La has a lot of potential shoppers seeking an exclusive experience. Realizing that it needed to tell individualized stories to truly engage these shoppers, Rue La La turned to democratized data warehousing service provider Snowflake to:

  • Create more personalized email campaigns and curated product recommendations;

  • Gain a 360-degree view of its sales funnel; and

  • View significantly larger data sets that expose more shopper information to internal analysts.

Rue La La initially structured its information in an existing enterprise data warehouse and used another platform to house its Big Data streams, including email and clickstream activity from its web site and mobile app. But these disparate data silos limited its analysts’ ability to integrate and analyze the data in one fell swoop. Snowflake allowed Rue La La to unify the data from these platforms and gain a single view of the consumer.

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85% Of Businesses Plan IoT Deployments By 2019

Businesses seeing better-than-expected returns from their initial Internet of Things (IoT) investments will lead to a boom in the technology by 2019, according to a global study of 3,100 IT and business decision makers across 20 countries. In the retail sector specifically, while just under half (49%) of respondents are currently using IoT technology, 81% of them report improved customer experiences.

The study, titled: The Internet of Things: Today and Tomorrow, published by Aruba, a Hewlett Packard Enterprise company, revealed that 85% of businesses plan to implement IoT by 2019. Strong results from early implementations continue to fuel interest: for example, while only 16% of business leaders projected a large profit gain from the IoT investment, 32% realized profit increases after adoption. Only 29% of executives expected business efficiency improvements, but the real-world results showed that 46% experienced efficiency gains.

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The 4 Most Overlooked Touchpoints In Online Retail

0aDaniel Kohn SmartMailOver the past decade, retailers have poured tremendous amounts of resources into creating and maintaining their e-Commerce sites, embracing the opportunity to sell their products online. With the explosion of Internet shopping, retailers have raced to claim their piece of the e-Commerce pie, spending millions on driving as much traffic as possible to their online properties in the hopes of winning at what once seemed like a numbers game.

But as online sales seem to be hitting a plateau, retailers and digital marketers alike are looking for new ways to sustain and perpetuate the continuous growth they once enjoyed. In an effort to get more out of the traffic they’ve already got (versus simply gaining new traffic), e-Commerce sites are now turning to conversion rate optimization tactics as a means to generate more sales.

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