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Study: Tailor Communications To Reach 5 Very Different Shopper Groups

Whether they’re looking for the best deals or a reason to visit their favorite store, nearly every shopper can be reached through email marketing, according to a study by Fluent Commerce. The report looked at five shopper personas that are defined more by behaviors than traditional markers such as age, gender and income, determining what kinds of outreach best break through their email filters and fuel conversions.

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McDonald’s Acquires Personalization Provider Dynamic Yield For $300 Million

McDonald’s is getting into the personalization game through the acquisition of Dynamic Yield, an AI-powered omnichannel personalization solution provider. The restaurant chain will harness Dynamic Yield solutions to provide personalized drive-thru menus that show food items based on time of day, weather, current restaurant traffic and trending menu items. McDonald’s paid $300 million for the company, people familiar with the matter told Wired.

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Privacy Paradox: 86% Of Consumers Want Opt-Out Control, But 56% Value Personalized Offers

Shoppers in emerging markets are embracing friction-reducing technology at a rapid pace — but they also are very protective of their private data, according to the New Topography of Retail study by Oracle. While 87% of North American consumers say they would exercise the right to select which brands can access their data, this share rises to 90% in Latin America and 91% in the Middle East, India and Asia-Pacific.

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Top Takeaways From Shoptalk 2019: Hint…It’s Personal

Shoptalk 2019 did not disappoint: it has established itself as one of the “must attend” retail events of the year. The biggest problem is choosing between compelling sessions, meetings and, of course, playing with the puppies from the SPCA.

I actually missed a few sessions I was planning to attend because I was engaged in great conversations with retailers, solution/service providers, media colleagues and other industry experts. Five top takeaways from my Shoptalk experience are:

  • Personalization is being defined by each company’s business goals;
  • Women Leadership is taking center stage;
  • Influencers are rising to the surface as a vital marketing element;
  • Subscription Services can boost sales and loyalty for a wide variety of brands; and
  • Voice is the next customer engagement frontier.
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NRF19: 36% Of Shoppers Want Better Personalization, But Hesitate To Share Personal Info

Personalization will continue to be a hot-button investment item for retailers in 2019, but they will have to struggle with consumers’ cognitive dissonance to implement it effectively, according to Sucharita Kodali, VP and Principal Analyst at Forrester Research. Kodali spoke during the State of Retail Innovation 2019 session on Sunday, Jan. 13 at the NRF Big Show.

Up to 36% of shoppers say retailers need to do more to offer more personalized experiences, with this percentage reaching 43% for households that earn more than $100,000 annually, according to data from Forrester Research. Yet despite the evident desire for personalization, shoppers are still hesitant to share the personal information that can steer retailers in the right direction, and are overall distrustful of the concept.

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Personalization Best Practices For Data-Centric Retailers

0aaaRoger Barnette MessageGearsIn a world where your customers and prospects are expecting personalized communication, more customer data means more complex marketing programs. Unfortunately, for large business-to-consumer (B2C) retail companies, the sheer size and complexity of a customer dataset can result in less personalization. But this doesn’t mean enterprise retailers can’t excel at personalization. Below are three best practices for effectively accessing and using customer data for increased personalization.

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From Catalogs To E-Commerce: Using Personalization To Deliver Customer Loyalty

0aaaEmre Baran QubitIn Venice in 1498, publisher Aldus Manutius created a catalog of the books he was printing.

15th century Europe was going through a publishing revolution. The invention of the Gutenberg press and movable type in the mid-1400s opened a world of mass printing. By the end of the century, there were 417 presses just in Venice — one of the major printing centers — and the output of the western European printing industry had reached twenty million volumes.

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