Spalding, the sporting goods company traditionally known for selling basketballs and other sports equipment through third-party retailers, is now seeking to score big in the direct-to-consumer (DTC) game. In fact, Spalding’s 2019 goal is for e-Commerce to generate 25% of its total sales.
The company is certainly moving in the right direction. After reassessing its digital strategy during the 2017 holiday season to ensure the brand understood the differences between its B2C and B2B audiences, Spalding has seen:
- A whopping 270% increase in e-Commerce revenue year-over-year;
- A 66% increase in average order value (AOV); and
- A much faster shopping experience, with 100% site uptime through product listing pages, site search, navigation and more.