Executive ViewPoints

Retail Brands Have Missed the Mark on NFTs: Three Ways to Get it Right Going Forward

Retailers never get a rest: there’s always a new digital advertising platform to master. Today, NFT campaigns are the emerging medium. Though…

Turning Criticism into Opportunity: A Guide for Merchants to Deal with Negative Online Reviews

As a business owner, negative reviews on your product or service can be distressing and damage your reputation and revenue, regardless of…

The Biggest Deals of the Year: How Retail Sales Events Have Grown into Loyalty Drivers

Consumers have no reason to pay full price for almost anything these days. Shoppers have gotten smarter about pricing strategies; they also…

If You Want to Succeed in High-Heat Retail, Bake Fairness into the Experience

There have never been more barriers to the things we enjoy in life. Everything from limited edition sneakers to international stadium tour…

Immersive Tech for Classified Ads can Increase Online Sales

In ecommerce, where items can’t be physically examined, product visualization plays a key role. Visual demonstration of a product is a powerful…

Aligning Purpose with Profits: How Consumer Goods Companies can Unlock Business Growth by Integrating Sustainability into their Operations

The rapid advancement of technology and social media has created a new generation of well-informed, empowered and discerning consumers. These individuals prioritize…

Meet the Next Generation of Shoppers: 3 New Shopper Archetypes Retailers Should be Aware of

COVID, Brexit, and more recently the war in Ukraine, along with a cost-of-living crisis have caused 80% of shoppers to change their…

5 Digital Marketing Trends Brands Should Pay Attention To

U.S. consumers keep spending despite historically high inflation, and with so many brands vying for attention in the digital space, it’s important…

Strategies for Brands to Combat #AdBlindness

The digital advertising industry has arrived at its saturation point. Ads pop up, slide in or play in the background on every…

What Retailers get Wrong about Tourists

I love to travel. Most people do. There is nothing like that feeling of stepping out into a country you’ve never visited,…

5 Tips to Improve Retail Pay-Per-Click Results

While retail sales may currently be bouncing back at a rate faster than predicted — increasing by 1.2% between January and February…

From Retirement to Retail: How Employers Can Support Successful Returns to Work

The economic fallout from the pandemic has had a profound impact on the labor market and society. Worker shortages across industries have…

Join 5,000+ attendees for an immersive experience where you can get inspired by retail’s most innovative minds and see their big ideas in action. Use code RICE25P04 to save up to $500 on your pass!

The Ultimate Guide to #RICE23

U.S. Consumers Spend More Money on TikTok than any Other Social Platform

The Latest in Ecommerce Innovation: Tech That’s Reducing Friction and Driving Engagement

Omnichannel Acceleration in Retail

How Top IT and Marketing Teams Can Move from Customer Experience to Experience Innovation

MAY

SubSummit

JUN