View the on-demand sessions below:
ON-DEMAND • Aired on September 16th, 2013
How To Get On The Top Of Consumers’ Wish Lists For Holiday 2013
Speaker: Larry Freed, President/CEO, ForeSee
Retailers are now in the heart of holiday planning processes and must make a plethora of decisions. Executives currently are asking questions such as: Should we invest more in the store or the e-Commerce site? Which mobile marketing and commerce strategies are most efficient for our target audience? What role will social media play in customer acquisition and retention?
To kick off the 2013 Holiday Connected Consumer Series, Larry Freed from ForeSee will share insights and tips on the following topics:
• Customer sentiment and spending;
• Predicting brick-and-mortar and online sales;
• The influence of mobile technology on purchasing decisions and behaviors;
• Social media trends and best practices; and
• Creating a compelling and cohesive experience across all channels.
ON-DEMAND • Aired on September 17th 2013
5 Ways to Boost Holiday Marketing Revenue with Big Data
Speaker: Rusty Warner, Senior Vice President of Marketing, SDL
Advanced data analysis is especially important during the highly competitive holiday season. Using these technologies, retailers can break down their silos of information and better understand customer behavior. This webinar will guide merchants as they plan holiday 2013 strategies, with goals to:
• Boost multi-channel conversions;
• Drive up-sells and cross-sells;
• Create more effective marketing strategies;
• Acquire and retain more customers; and
• Deliver consistent brand messaging across channels.
ON-DEMAND • Aired on September 18th, 2013
Hire the Best Candidates To Increase Holiday Customer Loyalty
Speaker: Brian Gilbert, Director of Business Development, SkillSurvey
Retailers can stand out from the holiday crowd by hiring candidates who will provide superior customer service — staffing a team that has confidence and a positive attitude will increase customer loyalty and grow revenue. Traditional hiring methods don’t often show how committed a candidate will be to providing superior service, but automated reference-checking does just that.
This webinar will show retailers how to:
• Identify candidates who will “wow” your customers and build brand loyalty;
• Avoid the nearly 15% of candidates whose references score them as potentially risky; and
• Capture behavioral feedback from 5 references in 2 days for each candidate.
ON-DEMAND • Aired on September 19th, 2013
RFID Saturation Point: Optimizing Omnichannel
Inventory Across Retail Segments
Speaker: Marshall Kay, Founder, RFID Sherpas & Randy Dunn, Sales Director of Store Performance Solutions, Tyco Retail Solutions
RFID is now a vital part of the inventory management process for a growing number of retailers — across industry segments. A successful RFID implementation also can help to achieve omnichannel inventory fulfillment across the value chain, which will lead to a profitable holiday season.
Larger department store retailers, as well as smaller specialty merchants, are reporting impressive results from RFID implementations. During this webinar, Marshall Kay, Founder of RFID Sherpas, will share success stories from retailers that have made significant progress with RFID implementations. During the presentation, Kay and Randy Dunn from Tyco will discuss specific strategies to help retailers as they plan and implement RFID strategies.
ON-DEMAND • Aired on September 19th, 2013
The Future Of The Store
Speaker: Gaurav Pant, Research Director, EKN & Mark Colbert, Dir of Marketing For Customer Transaction Solutions, Epicor
Today’s connected, device-enabled consumers don’t think in terms of channels, they simply shop – in stores, online, on their mobile phones. Retailers on the other hand are organized and optimized for channel-efficiency. And although eCommerce sales increased 72% from 2008-2013, compared with 8.5% growth for retail stores, stores continue to be the centerpiece of brick and mortar retailers’ business and the primary driver of revenue.
In this webcast, Guarav Pant, Research Director for Edgell Knowledge Networks, will present recent, original research that explores the apparent disconnect between these consumer and retailer trends, and how retailers can close the gap to ensure their physical stores remain aligned with their shoppers’ changing expectations and needs. Topics covered will include the transforming the store as a differentiator, elevating the customer and brand experience, the adoption of digital initiatives in store, frameworks for assessing progress, and key recommendations.