Evereve has unveiled a new flagship concept designed to showcase the evolution of the brand. The women’s fashion retailer onboarded Studio BV to help with interior design, custom fixtures, lighting and furniture, and hired Lux Brand Co as the general contractor.
The 7,000-square-foot store features a stone-clad entry anchored by a custom glass storefront. The floor is polished concrete with area rugs made of marble mosaic tile that anchor different moments in the store. The dressing rooms are backed by an accent wall made of blackened wood panels that create a rich and modern backdrop for the store.
To add more layers and textures to the store space, Evereve incorporated feature walls designed with felt. Other feature walls are made of coral textured tile that creates a warm and rich backdrop. Plaster walls and rounded corners create more subtle softness throughout the location.
The store also touts various components designed to reimagine the customer experience and flow through the space. For example, the point of sale features a new configuration, with a three-bar design made of quartz that becomes a platform to serve shoppers facing the dressing rooms and the rest of the store. Additionally, custom-designed dressing rooms and lounge spaces create an opportunity for the brand to host more events and facilitate immersive service experiences.
