Trend Watch

How Leading Retailers Created Successful Social Media Marketing Strategies

Social media networks are valuable assets for retailers — to engage with shoppers and as an additional vehicle for paid advertising. In…

Gen Z Remains Price Conscious And Seeks Experiential Retail

Retailers aiming to capture a younger audience must understand four major characteristics of the Gen Z shopper: they are very price-conscious, they…

The Secret Sauce Behind Pop-Up Store Popularity

While pop-up stores have been a growing avenue for retailers seeking to build an alternative brick-and-mortar presence, the changes in consumer behavior…

CEO Turnover Jumps 60% As Retailers Seek Data-Driven Change Agents

Retail has been inundated with both immediate and pending CEO changes throughout 2016. Between January and June 2016, 23 chief executives have…

Top 25 Retailers Losing Share To SMBs To The Tune Of $41 Billion

Since 2010, market share volatility in the retail industry has increased 250%, resulting in $200 billion in retail sales being traded among…

Storytelling, Relationship Building Top BTS Marketing Tactics

With back-to-school (BTS) spending expected to reach more than $75 billion in 2016, retailers cannot afford to skimp on marketing and advertising…

Will Macy’s AI-Powered Mobile App Be Friendly Tech — Or The Terminator?

There’s no question IBM’s Watson is smart. After all, it beat the pants off the best-of-the-best Jeopardy contestants. But is it smart…

45% Of Best-In-Class Organizations Deploy Mobile Workflow Technology

The increasingly mobile workforce has encouraged top-performing companies to deploy their workforce solutions on mobile devices. According to Put Operational Excellence In…

Olympics Expand Ad Opps For More Sponsors; Under Armour And Lululemon Jump In

At the same time as the Olympic athletes will be running, swimming, hurling and vaulting in their quest for golden glory, there…

Assessing The Successes And #Fails Of Amazon Prime Day 2016

After much buzz, Amazon’s second annual Prime Day has come and gone; and while shoppers eagerly await their purchase arrivals, the company…

How To Capitalize On 16% Growth Rate For Auto Parts E-Commerce

In the “bad old days” of shopping for auto parts, they were purchased at local dealers with limited inventory. Customers dealt with…

49% Of College Freshmen’s Parents Already Spending Generously On Back-To-School

While 34% of all parents have already begun their back-to-school shopping, one particular group of parents have been especially eager to splurge…

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