Today’s digitally savvy consumer has high expectations for personalized, relevant interactions across all touch points with a retailer. To provide a winning experience, retailers must develop a deeper understanding of customer behavior and intent. Empowered with rich, qualitative information about shopper preferences, retailers can increase the efficiency of the customer experience from initial engagement to conversion, and ultimately drive store traffic and revenue.
Launched in January 2012, WirelessWERX is a mobile consumer tracking solution designed to enable retailers to garner graphical in-store consumer analytics and insight. The solution utilizes sensory nodes to identify the location of customers with mobile phones and other wireless-enabled devices. Focused on protecting customer privacy and security, the solution does not require a customer download, and can isolate sections of the store as small as a three-foot radius.
The solution also is designed to enable retailers to create a virtual marketing inventory layer that follows the customer through the store, enhancing the value to branded mobile apps and loyalty programs. Retailers can offer “just in time” promotions for products and brands in close proximity to the customer, and can allow store associates to greet the customer by name.
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Graphical dashboards help organize and detail real-time data into actionable business analytics that enable retailers to improve resource allocation and customer service, optimize the store layout and generate more in-store advertising revenue. Additionally, retailers can utilize the consumer behavior insight to make more strategic merchandising, marketing and operational decisions.
“By collecting highly detailed traffic data and integrating this technology with their companies’ branded loyalty apps, retailers can make the in-store experience engaging, interactive and rewarding for consumers, while increasing sales and profitability,” said Patrick Blattner, Chief Product Officer, WirelessWERX.
