In the era of showrooming, retailers are encouraged to engage consumers while they’re browsing throughout the store. Retailers that embrace technology and personalization can enhance the brick-and-mortar shopping experience, leading to improved customer satisfaction and, in turn, increased sales and brand loyalty. TouchCommerce has released the TouchStore to help retailers personalize the in-store shopping journey. The solution is designed to provide shoppers with a personalized mobile experience, allowing them to scan a QR code or send a text message to a number promoted on product. After this initial point of interaction, the TouchCommerce online engagement window opens on the consumer’s smartphone.
The solution combines product information, prior browsing behaviors and patented web-based customer interface to target customers with specific content or route them to a live chat expert on a product. The live chat expert can provide shoppers with rich media content, such as videos, coupons, guides and surveys.
With TouchStore, consumers can use a smartphone to access support and leverage self-serve options to venture through the browsing and consideration journey. The solution also provides shoppers with a more detailed assortment of items not provided in the store, such as out-of-stock products and web exclusives.
Advertisement
