Retailers today are challenged to constantly refine their marketing and commerce strategies based on new and emerging technologies. As mobile devices play a more central role to consumers’ browsing and buying journeys, retailers are trying to optimize their advertising campaigns to drive engagement across all channels and generate ROI.
To tackle this challenge, TouchCommerce has released TouchMedia, which is designed to help advertisers infuse interactive and personalized engagement tools into their brand’s media messaging. Specifically, TouchMedia provides brands with a means to integrate live chat and personalized self-service options into campaigns at any phase of the omnichannel shopping experience.
TouchMedia allows companies to offer a direct response to target users by linking an offline advertising campaign, whether on TV, radio or print, to a digital engagement experience.
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With the solution, consumers can send an SMS keyword to a short code or phone number, and receive back a link that opens a live chat session or other personalized customer engagement-enabled web page. Additionally, users can scan a QR code on a print ad or use an audio identification app on a TV or radio ad to be redirected to the live chat session or web page.
