Searchspring, a search, product merchandising and personalization platform, has added Searchspring Personalized Email Recommendations to its Personalization Suite. The solution is designed to help retailers tailor their emails to make product discovery easier and extend personalization beyond their site in order to drive a superior shopping experience throughout the entire customer lifecycle.
The tool uses shopper behavior data, with the goal of helping retailers deliver tailored recommendations to shoppers through targeted email campaigns that get the right products to the right person at the right time.
The solution was launched through an integration with Klaviyo, a unified customer platform. The integration can help retailers reach shoppers at multiple parts of the shopper journey by using Searchspring’s personalization algorithm, which makes recommendations based on shopper intent, while Klaviyo provides a flow and email template so that brands can generate recommendations and display personalized products in their email campaigns.