Advertisement

RevTrax Solution Can Move Consumers From Sampling To Purchase

AS RevTrax imageTo reel more consumers into a purchase, retailers and manufacturers sometimes offer sample products in a store environment. By gauging the popularity of this sampling, companies can estimate how much of the product they should sell in the store.

RevTrax has launched Sampling Insights, a digital engagement solution designed to turn anonymous product samplers into known long-term consumers. Sampling Insights connects consumer behavior to in-store sampling events by integrating a personalized coupon that features a unique barcode into the event.

With the interaction captured in this way, Sampling Insights can be used to optimize follow-up efforts and identify drivers that convert product trial into proven loyalty.

Advertisement

The solution segments redeemers and non-redeemers by including a survey identifying reasons behind non-redemption. Marketers can reach out to non-redeemers with follow-up offers in an attempt to convert them to redeemers, and then implement A/B tests to see which offers drive a continued pattern of purchases.

Sampling Insights enables retailers and manufacturers to measure the ROI of event marketing, potentially expanding these occasions from weeks to months. With a greater knowledge of the consumer, retailers can leverage a shopper audience activation database to maximize trial responses.

Submit Your Solution

Let us feature your new products or services.

Featured Event

View the Retail Trendcaster Webinar Series on-demand to uncover key 2025 retail trends, from AI and personalization to social commerce. Gain expert insights, data-driven predictions, and actionable takeaways to stay ahead in a rapidly evolving market.

Advertisement

Retail Trendcaster Webinar Series
Days
Hours
Minutes
Seconds

Uncovering What’s Next in Retail

On-Demand Limited Video Series

Q1 is a pivotal time for retail, with experts analyzing holiday sales and forecasting trends. View the full lineup of the Retail Trendcaster video series for insights on consumer spending, AI, personalization, social commerce, and more—helping you focus on what truly matters in 2025.

Brought to you by
Retail TouchPoints
Access Now
Retail TouchPoints is a brand of Emerald X LLC. By clicking the button and submitting information, you acknowledge and agree that your information may be shared with corporate affiliates of Emerald X LLC, and other organizations such as event hosts, speakers, sponsors, and partners. Please read our Privacy Policy and our Terms Of Use for more information on our policies.

Access The Media Kit

Interests:

Access Our Editorial Calendar




If you are downloading this on behalf of a client, please provide the company name and website information below: