Magento Releases Dashboard To Guide Holiday Decisions

Magento Commerce has introduced a Holiday Dashboard designed to use live data to guide merchant decisions in order to maximize holiday sales. The e-Commerce platform provider also introduced the companion 2016 Magento Holiday Benchmark in August to provide aggregated trend data across a broad set of merchants.

This cloud analytics service provides merchants with improved analysis of their holiday campaigns and compares performance with competitors.

Key capabilities of the Magento Holiday Dashboard include:


  • Customer Acquisition: Identifies the source of the most valuable holiday customers and invest marketing dollars in the highest-impact channels;

  • Customer Retention: Reveals the best times to email existing customers with targeted holiday campaigns;

  • Improved Productivity: Provides a team with a single source with centralized goals to drive holiday performance; and

  • Magento Holiday Benchmark: Measures holiday performance against competitors and offers new insights on industry trends and averages.

On average, merchants will acquire 59% more customers during the holiday but, because those customers buy less and return less often, they are 13% less profitable, according to the 2016 Magento Holiday Benchmark.


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