Advertisement Relationship Cloud Helps Personalize Shopper Interactions

SS Engage ImageConsumers have come to expect more personalized shopping experiences, whether they’re browsing in stores, online or using their mobile devices. As a result, retailers are tasked to create relevant experiences based on customers’ past experiences, behaviors and preferences. has released the Relationship Cloud, a business-to-consumer (B2C) CRM solution focused on enhancing relationships at the moment of engagement. Instead of relying on traditional journey mapping, retailers can use the Relationship Cloud to track consumers’ complete lifecycle with a business.

The Relationship Cloud is designed to provide a detailed view into the customer point of view, showing retailers their individual experiences and helping them quantify their overall lifetime value. The cloud-based platform helps retailers build relationships while providing insight into whether they’re building customer-centric experiences and engendering long-term loyalty.  

Advertisement aggregates real-time data from customer interactions and crafts detailed profiles. This allows team members to understand customer interactions at every touch point and then create more compelling and memorable shopping experiences.

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