Holding social media sweepstakes events can be a great way to quickly increase followers, generate brand loyalty and boost company engagement. However, retailers face a dilemma when picking winners, as they are often forced to pick a winner randomly. This can leave them exposed to repercussions should questions be asked about the validity of the winner selection process.
Easypromos has launched a Twitter Sweepstakes Application designed to support retailers organizing sweepstakes programs on the social network based on retweets and followers. The solution enables retailers to carry out a random sweepstakes among all users who retweet one or more of their brand’s tweets. The retailer can accumulate up to 10 tweets and filter the finalists so that only followers of the Twitter profile are entered into the sweepstakes.
Basic features sweepstakes administrators can access include:
Automatic selection of winners and alternates;
Management of the user blacklist;
Exclusion filters for previous winners;
Restrict user participation to followers only; and
Control user duplication.
Retailers can select winners through a random draw with one click. Upon creating and publishing the sweepstakes, the app generates a Certificate of Validity highlighting the winner, date and time, to provide transparency for the contest.