Brickwork has launched a platform designed to help retailers convert their e-Commerce site browsers into shoppers at their brick-and-mortar stores. The software helps retailers drive this traffic by powering digital content and services specific to each store location.
The solution includes capabilities such as:
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Search-optimized store pages and a locator, ensuring customers don’t get lost on their path to purchase;
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A CMS dashboard, allowing corporate and local teams to coordinate marketing and publish store content;
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An event and promotion management system, enabling marketing and store teams to build event pages for exclusive product launches and daily promotions; and
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An appointment and scheduling management platform for in-store services.
Along with traditional capabilities, Brickwork also strives to boost in-store visits and sales through conversion actions such as “book a dressing room” and “RSVP for exclusive access to new product.”
Retailers can use the solution to collect unique data on the intent and actions of customers online before they make their way to stores. This data helps merchants better identify, target and learn from their best omnichannel customers.
