Walmart is elevating Tony Rogers to Chief Marketing Officer (CMO) of its U.S. operations, where he will immediately succeed Stephen Quinn, who is retiring from the position in January 2016. Rogers is being promoted from his present position as CMO of the retailer’s Chinese operations, where he served for the past two years.
The promotion comes at a time when the company appears to be revamping its marketing strategies by starting at the top. Walmart already hired longtime Target CMO Michael Francis as a consultant upon Quinn’s retirement to aid this transition. Francis will start on Jan. 1, 2016, and is expected to work closely with Rogers. Both men will report directly to Greg Foran, President and CEO of Walmart U.S.
The executive changes may indicate the direction necessary for the company as it seeks to further extend its consumer base to more upper- and middle-class households and bolster its slow sales growth.
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Rogers will be responsible for directing Walmart’s marketing initiatives including customer research, strategy, program development, branding and customer communication. Before joining Walmart, Rogers worked in marketing for several years in the Frito-Lay division at PepsiCo.
