Walmart has named Tony Rogers, SVP and CMO at Walmart U.S., to the newly-created position of Chief Member Officer at Sam’s Club, according to Supermarket News. He will start this new role, where he will oversee membership, marketing and member experience, in late July.
Rogers will report directly to Jamie Iannone, CEO of SamsClub.com and EVP of Membership and Technology, and also will serve as a member of Sam’s Club President and CEO John Furner’s leadership council.
Rogers has been with Walmart since 2005, when he joined as Director of Brand Strategy. He later spent two years as CMO of Walmart China, where he oversaw traditional, digital and social media efforts as well as the retailer’s branded omnichannel initiatives.
“Strength in our membership offering and base is the foundation of a successful warehouse model,” said Iannone in an internal memo to Sam’s Club employees. “We’re excited to bring together these functions into a single team led by Tony.”