As the new Executive Vice President of Marketing and Customer Experience at PetSmart, Joshua Kanter will oversee all aspects of brand marketing, digital, media and creative across the retailer’s 1,600 stores and online.
Kanter brings deep experience in data-driven marketing, loyalty strategy, digital advertising and branded customer experience to the role, and will report directly to PetSmart Executive Chairman Raymond Svider.
“We continue to position the business for success as the leading brick-and-mortar and online company in pet specialty retail,” said Svider in a statement. “We are confident Joshua is the right leader to support our unique mission and brand.
Kanter was most recently SVP of Marketing Strategy for Viking Cruises. Prior to that he was SVP of Marketing at Caesars Entertainment and earlier was an associate principal at McKinsey & Co.