Crocs has named former Nike VP and General Manager of Nike Women’s, North America Emma Minto as its SVP and General Manager of the Americas. Minto brings 16 years of experience spent in multiple leadership roles at Nike.
In her most recent position, Minto drove integrated brand, product and go-to-market strategy for the women’s running, training and sportswear categories. She also served as VP, Nike Direct Global Retail Operations, responsible for global real estate, construction, retail operations, risk and control across 1,200 stores. Prior roles at Nike included leadership positions across various lines of apparel and footwear.
“I am thrilled to welcome Emma to the Crocs team at this very exciting moment for the brand,” said Michelle Poole, Brand President at Crocs in a statement. “Her strategic mindset, consumer orientation and leadership style will be a terrific fit for Crocs and a great addition to our senior leadership team.”
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