WirelessWERX, a location technologies company, has introduced iInside, a new subsidiary focused on delivering comprehensive indoor analytics.
The iInside solution taps indoor location data integration and traffic visualization tools to provide retailers and other companies with “insight inside” their physical locations, according to a company press release.
Organizations can leverage iInside to analyze and optimize the following:
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- Consumers’ path to purchase;
- Aisle dwell times;
- Store department performance;
- Shopper engagement and loyalty based on number of store visits;
- Queue management;
- Employee staffing based on department traffic volumes; and
- Effectiveness of in-store merchandising and marketing.
By analyzing traffic path maps and other forms of shopper analytics, while maintaining shopper privacy, retailers can improve the in-store customer experience.
