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Whole Foods Taps Square To Improve Checkout Experience


Whole Foods Market
has implemented payment and checkout solutions from Square to reduce wait times and make the checkout process more enjoyable for shoppers. This is Square’s first partnership with a national grocer.

Currently, Whole Foods is in the process of deploying Square Register and Square Stand at in-store venues including sandwich counters, juice and coffee bars, pizzerias and beer and wine bars. Seven Whole Foods Market locations nationwide have implemented Square Stand, including: Austin, Texas; New York City and the San Francisco Bay Area.

Select stores also will allow customers to bypass the physical checkout area and pay using their personal mobile devices via the Square Wallet application. Customers also can use the app to browse venue items and prices, find discounts and track purchases. 

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“Together with Square, we’ll deliver options to expedite checkouts, and we look forward to developing new concepts to further simplify and improve grocery shopping,” said Walter Robb, Co-CEO of Whole Foods Market. “Square’s forward-thinking vision and technology makes them an ideal partner to create a convenient, responsive experience for our customers.”

To that end, several Whole Foods Market locations will serve as “lab stores,” so the retailer can test additional solutions designed to enhance customer service and cater to the changing needs of shoppers.

“Whole Foods Market and Square share a focus on supporting local sellers and creating amazing shopping experiences,” said Jack Dorsey, Co-Founder and CEO of Square. “With Square, Whole Foods Market will enable commerce in more parts of their stores with easy, accessible tools that showcase the best of what’s achievable in the service of retailers and customers.”

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