Walmart is partnering with pop-up marketplace Popable to offer short-term leases to small- and medium-sized businesses for shop-in-shop locations within its stores. Both the SMB brands and available spaces will be listed on the Popable website, allowing the SMBs to be paired with a local participating Walmart store.
Lease lengths will be determined by the SMBs and can range from one month to one year, and could grow into longer-term agreements. Terms will be negotiated directly by the brands and the local stores.
“Supporting small businesses has always been a priority for Walmart,” said Darryl Spinks, Director of Retail Services for Walmart in a statement. “We are proud to work with Popable to offer local brands an opportunity to grow inside our stores. This is a great example of our focus on offerings services unique to the neighborhoods we serve through our ‘store of the community’ initiative.”
“For retailers emerging from a challenging year in the face of post-COVID impacts ranging from rising economic concerns to delivery issues at the ports, pop-up retail could be a great way to move excess inventory,” said Scott Blair, Co-founder and CEO of Popable in a statement. “We are excited to partner with Walmart to bring new brands to local communities while providing small business owners the ability to thrive with some great built-in foot traffic.
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