Walmart has partnered with DoorDash to help expand its Online Grocery Delivery option, starting with the Atlanta metro area. DoorDash is the second delivery provider to team up with Walmart this month, following the kickoff of its partnership with Postmates on April 10 in Charlotte, N.C. Both partnerships will expand to other cities, with the retail giant aiming to offer grocery delivery to 40% of U.S. households by the end of 2018.
Shoppers can use Online Grocery Delivery to order grocery items from across the store, including fresh produce, meat, seafood and bakery items, along with pantry staples, consumables and seasonal general merchandise. Available delivery windows include same-day options.
A 2016 study from Mercatus found that 62% of shoppers are interested in grocery delivery and 91% would be willing to pay $1 to $15 for the service — a range that’s in line with the flat $9.55 fee charged by Walmart. The study also found that 50% of shoppers are interested in buy online, pick up in-store (BOPIS) programs, which Walmart currently provides at 1,200 stores nationwide, with an additional 1,000 locations coming this year.