UncommonGoods, an online specialty marketplace, is using AgilOne Email Edition from AgilOne to drive its email marketing campaigns. The cloud-based predictive marketing platform provider made the announcement at the Shop.org Annual Summit.
According to AgilOne officials, UncommonGoods grew its average open rates from 14% to 19% in the first few weeks using AgilOne Email Edition. The platform helped UncommonGoods adopt a personalized approach in sending emails, tailoring email frequency to each customer’s engagement level. The retailer integrated its existing Silverpop platform with the AgilOne platform to optimize email campaigns.
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AgilOne Email Edition is designed to use predictive analytics to understand customer behavior, segment individuals into precise customer categories, optimize email frequency automatically and help retailers initiate more effective email campaigns. Marketers can use the data they collect to predict what action a customer will perform next.
“It’s clear that one-size-fits-all marketing campaigns simply don’t work,” said Omer Artun, CEO of AgilOne. “It can be very frustrating for customers to receive marketing-related emails that don’t pertain to them. The best thing a retailer like UncommonGoods can do is to know their customer at a deep level.
