TJ Maxx has launched the You Sponsored by TJ Maxx program, which will award 10 women designated as “True Originals” with custom sponsorship deals designed to support their next moves in three categories: opportunity, connections and visibility. Additionally, TJ Maxx has recruited Co-sponsors for the program from the worlds of sports, music, beauty and design who will provide mentorship and advice to the winners.
The You Sponsorship categories will consist of:
- Opportunity: Providing $20,000 in funding to help back the recipients’ next big move, including getting certified in a new skill, launching a business or taking to the stage;
- Connections: Offering a one-to-one sit-down with their Co-sponsor to help support their ambitions and ideas, along with introductions to more women in her network; and
- Visibility: The opportunity to tell their stories on TJ Maxx social channels, tapping into the brand’s millions of followers, along with a social shout-out from their Co-sponsor.
“At TJ Maxx, we believe in the power of True Originals, women who have this magnetic confidence and optimism, inspiring others to stay true to themselves by being exactly who they already are,” said Christina Lynch, VP, Marketing Director at TJ Maxx in a statement. “With You Sponsored by TJ Maxx, we’re championing these very women by expanding the definition of sponsorship and broadening who it can benefit.”
The five Co-sponsors are:
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- Powerhouse rugby player Ilona Maher;
- Beauty trailblazer Jen Atkin;
- Fashion and interior designer and stylist Carly Cushnie;
- Piano prodigy and style disruptor Chloe Flower; and
- Award-winning singer and actress Renée Elise Goldsberry, who uses voice and vision to break boundaries on every stage.
Applicants can visit You Sponsored by TJ Maxx through June 20, 2025 to apply for a sponsorship.
TJ Maxx has supported women’s empowerment since 2017 with the Maxx You Project. In June 2024 TJ Maxx partnered with Mandy Moore for its “Claim Your And” campaign, and in August 2024 TJ Maxx created the Styled by Runway incubator program for five stylists, providing them with premium-level designer fashions from the retailer’s luxury-level Runway shop.
