Advertisement

The RealReal Helps Shoppers Measure Their Positive Environmental Impact

The RealReal has launched a Sustainability Calculator for consignment as part of National Consignment Day, Oct. 1, 2018. The luxury consignment retailer calculated the impact of the 2.5 million women’s clothing items that it has processed, determining that the company has offset 65 million car miles in greenhouse gasses and energy since 2012.  

The feature will soon let shoppers track the environmental impact of their own activity on The RealReal. Customers will be able to see how many car miles they’ve offset, how many seedlings they’ve planted and the amount of water they have saved.

Advertisement

The RealReal worked with Shift Advantage, an environmental consultancy, and a team of advisors to create its four-step methodology:

  • Impact by Material: Energy, greenhouse gas emissions and water consumption were developed by commissioning material type estimates;
  • Item Archetypes: The most common women’s clothing types (dresses, tops, jackets and knitwear) were used to develop archetypes for calculation;
  • Fabric Composites: The RealReal determined the most common item-fabric combinations; and
  • Product Type Composites: Sample weights were used to develop average weight measures for each archetype fabrication group.

Sustainability can be a powerful sales driver for retailers, particularly in the luxury segment. Environmental responsibility can help retailers stand out from the competition, giving shoppers a reason to feel good when they purchase a brand’s products.

Featured Event

View the Retail Trendcaster Webinar Series on-demand to uncover key 2025 retail trends, from AI and personalization to social commerce. Gain expert insights, data-driven predictions, and actionable takeaways to stay ahead in a rapidly evolving market.

Advertisement

Advertisement

Retail Trendcaster Webinar Series
Days
Hours
Minutes
Seconds

Uncovering What’s Next in Retail

On-Demand Limited Video Series

Q1 is a pivotal time for retail, with experts analyzing holiday sales and forecasting trends. View the full lineup of the Retail Trendcaster video series for insights on consumer spending, AI, personalization, social commerce, and more—helping you focus on what truly matters in 2025.

Brought to you by
Retail TouchPoints
Access Now
Retail TouchPoints is a brand of Emerald X LLC. By clicking the button and submitting information, you acknowledge and agree that your information may be shared with corporate affiliates of Emerald X LLC, and other organizations such as event hosts, speakers, sponsors, and partners. Please read our Privacy Policy and our Terms Of Use for more information on our policies.

Access The Media Kit

Interests:

Access Our Editorial Calendar




If you are downloading this on behalf of a client, please provide the company name and website information below: