Teradata Corporation, provider of analytics data solutions, recently introduced Interactive Customer Engagement, an Integrated Marketing Management (IMM) offering designed to help retailers deliver real-time personalized messaging to shoppers.
The new solution is a comprised of a combination of Teradata offerings, including:
- Teradata Aster, a data discovery platform;
- Teradata Enterprise Data Warehouse;
- Real-Time Interaction Manager;
- Campaign Manager; and
- Digital Messaging Center.
Interactive Customer Engagement is built on Teradata’s four-step approach to marketing:
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- Integrate & Understand
- Analyze & Discover
- Optimize & Act
- Execute & Deliver
Interactive Customer Engagement will be available in late Q2 2013.
