Advertisement

Solution Gives Retailers Direct Integration With Amazon Marketplaces

Retailers around the world are increasingly adopting strategies to grow sales on third-party marketplaces, especially through e-Commerce juggernaut Amazon. According to Amazon, sales through its marketplaces now represent 50% of all items sold on Amazon web sites globally. 

With the release of Magento Commerce & Open Source version 2 later this year, merchants will be able to manage inventory on Amazon marketplaces directly through an integration into Amazon Seller Central.

Sellers will be able to automatically match products and list them across Amazon’s North American, APAC, and European marketplaces, as well as Australia, Amazon’s newest and fastest-growing marketplace.

Advertisement

With the addition of these new sales channel capabilities, merchants will be able to automate and synchronize their marketplace sales as well as access Amazon listing tools that direct product distribution and visibility, provide detailed competitor reporting and generate pricing recommendations — all designed to increase sales revenue.

The integration will provide direct access to such features as:

  • Amazon’s extensive catalog data for storefront enhancements, such as advanced search, filtered navigation and promotional rules;
  • Advanced marketing tools to manage listings across marketplaces and increase sales by enhancing a listing’s urgency;
  • Centralized order management to synchronize order status, tracking information, customer data and cancellations; and
  • Custom repricing tools to keep pricing competitive.

“We are seeing a lot of excitement and demand from Magento merchants to make marketplaces a part of their holistic sales channel approach,” said Jeff Finkelstein, Founder of Customer Paradigm, an interactive marketing firm in a statement. “This new capability is integrated into the core platform and provides a powerful toolset to drive results in channels like Amazon.”

Featured Event

Join the Retail Trendcaster Webinar Series to uncover key 2025 retail trends, from AI and personalization to social commerce. Gain expert insights, data-driven predictions, and actionable takeaways to stay ahead in a rapidly evolving market.

Advertisement

Advertisement

Retail Trendcaster Webinar Series
Days
Hours
Minutes
Seconds

Uncovering What’s Next in Retail

March 17-19, 2025  |  Free On-Demand Digital Event

Q1 is a pivotal time for retail, with experts analyzing holiday sales and forecasting trends. Join Retail TouchPoints’ Retail Trendcaster webinar series for insights on consumer spending, AI, personalization, social commerce, and more—helping you focus on what truly matters in 2025.

Brought to you by
Retail TouchPoints
Register Now
Retail TouchPoints is a brand of Emerald X LLC. By clicking the button and submitting information, you acknowledge and agree that your information may be shared with corporate affiliates of Emerald X LLC, and other organizations such as event hosts, speakers, sponsors, and partners. Please read our Privacy Policy and our Terms Of Use for more information on our policies.

Access The Media Kit

Interests:

Access Our Editorial Calendar




If you are downloading this on behalf of a client, please provide the company name and website information below: