Sears is testing new “Connected Solutions” store concepts to display connected home and personal automation products. The shops recently opened in three Chicago-area locations.
“With a presence in more than 13 million homes annually, dominance across the appliance, fitness and tools categories and knowledgeable associates, Sears is uniquely positioned to lead this category,” said Jim Pearse, VP of Consumer Electronics at Sears Holdings. “We are presenting products ‘up and running,’ enabling our customers and Shop Your Way members to discover and learn how they connect, work and fit into their daily lives. No one else in retail is doing this today.”
The shops were designed to combine products and services into a cohesive environment that illuminates how connected devices can impact consumers’ everyday lives. Each 1,700-square-foot store includes a cross-category assortment of smart offerings. Products available from Sears Connected Solutions include: Thermostats, smart locks, mobile devices, tablets, smart watches, fitness products, home monitoring cameras and mobile connected baby monitors.
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“Many of our members are aware of ‘smart’ devices or ‘home automation’ products but don’t fully understand how they are used to make their lives better,” said Craig LaRosa, DVP of In-store Experience and Design at Sears Holdings. “Connected Solutions offers an entertaining and interactive environment to learn about the products and our dedicated sales team is ready to help customers develop solutions that are relevant to them.”
