Advertisement

RetailNext Predicts 2.8% Increase In Brick-And-Mortar Holiday Sales

1instoreholiday

RetailNext has released its 2015 holiday predictions, forecasting a 2.8% year-over-year increase in November through December sales over 2014’s totals. A 16.2% boost in digital sales serves as a primary driver in the total increase.

Although RetailNext expects in-store foot traffic to drop 8.1% during the same period, the in-store analytics software provider noted that conversion rates will rise 0.6%, with sales per shopper set to grow 3.5%.

Advertisement

Brick-and-mortar sales are expected to vary widely by retail segment, with increases in electronics, fast fashion, outlets and warehouse club stores. On the other hand, most other verticals are expected to experience a 7% to 8% decrease in sales.

“Today’s shopping journeys require retailers to seamlessly share knowledge internally between digital, mobile and physical channels to optimize sales for the enterprise,” said Shelley Kohan, VP of Retail Consulting at RetailNext. “Effectively implementing quick action strategies converging digital and physical channel experiences will build brand loyalty and drive sales, and more important than anything else, it will determine the retail industry’s holiday winners and losers.”

Kohan noted that more than ever, brick-and-mortar retailers need to focus on Thanksgiving week to build momentum into the rest of the season: “The event is a now a weeklong endeavor so planning accordingly will eliminate reactionary price reductions that diminish margins,” Kohan added. “While Black Friday, Super Saturday and Cyber-Monday will still have starring roles, the best strategy to optimize sales will be with a well-laid out plan for the week.”

Similarly, ShopperTrak predicted a 2.4% increase in brick-and-mortar sales through November and December. When it comes to holiday sales across all channels, the National Retail Federation expects sales in these two months to increase 3.7% to $630.5 billion.

Featured Event

View the Retail Trendcaster Webinar Series on-demand to uncover key 2025 retail trends, from AI and personalization to social commerce. Gain expert insights, data-driven predictions, and actionable takeaways to stay ahead in a rapidly evolving market.

Advertisement

Advertisement

Retail Trendcaster Webinar Series
Days
Hours
Minutes
Seconds

Uncovering What’s Next in Retail

On-Demand Limited Video Series

Q1 is a pivotal time for retail, with experts analyzing holiday sales and forecasting trends. View the full lineup of the Retail Trendcaster video series for insights on consumer spending, AI, personalization, social commerce, and more—helping you focus on what truly matters in 2025.

Brought to you by
Retail TouchPoints
Access Now
Retail TouchPoints is a brand of Emerald X LLC. By clicking the button and submitting information, you acknowledge and agree that your information may be shared with corporate affiliates of Emerald X LLC, and other organizations such as event hosts, speakers, sponsors, and partners. Please read our Privacy Policy and our Terms Of Use for more information on our policies.

Access The Media Kit

Interests:

Access Our Editorial Calendar




If you are downloading this on behalf of a client, please provide the company name and website information below: