To optimize engagement and long-term shopper loyalty, Price Chopper Supermarkets sought to develop a single view of its customer and personalize every single point of interaction across its Direct Mail, Weekly Flyer and Digital/Email programs. The grocery retailer — which operates across New York, Connecticut, Massachusetts, Vermont, Pennsylvania and New Hampshire under the Price Chopper, Market 32 and Market Bistro banners — partnered with experience personalization and customer engagement platform provider Manthan-RichRelevance to drive personalized customer engagement across the customer lifecycle.
Price Chopper Supermarkets will leverage the Manthan-RichRelevance customer data platform (CDP), purpose-built for customer-centric retail businesses, and its specialized recommendation engine to gain more detailed customer insights. The solution also provides the marketing team with key capabilities to run automated on-demand and journey-based campaigns, personalize offer recommendations, test and optimize campaigns, and improve engagement, conversion rate and overall marketing ROI.
Leveraging Manthan’s integrated SaaS suite, which includes a CDP, advanced customer analytics and omnichannel lifecycle marketing, Price Chopper Supermarkets will use the insight-driven personalization to provide a more seamless experience for its customers.
“Personalization is an important strategic initiative in our continued endeavor to enhance customer experience across digital and in-store,” said Glen Bradley, Group VP of Marketing for Price Chopper Supermarket/Market 32 in a statement.
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