Solutions for Retail Brands (S4RB) and HowGood have partnered to help grocery retailers measure sustainability and labor risk metrics across multiple private label suppliers with the help of machine learning technology. The solution aims to help grocers avoid ethics- and transparency-related pitfalls that can lead to negative feedback and damage the reputation of their brands.
The technology is designed to determine which ingredients or ingredient sources are associated with particular areas of risk, and to continually benchmark them against industry averages to keep the data up to date. HowGood provides data that examines the sales performance of these products against 127 different sustainability attributes, ranging from animal welfare risk to greenhouse gas emissions.
The analysis is made available through the S4RB Affinity platform, which offers a wide view of product performance alongside other product and supplier KPIs. Since private label brands often come from hundreds of different suppliers, this helps retailers keep on top of any risks associated with any of their products.
Additionally, the connect module of the Affinity platform lets the information interface with other private brand systems, including Oracle ORBC, Bamboo Rose and Trace One. Retailers also can share the sustainability insights with their suppliers to make strategic decisions on sourcing and formulation.