Pitney Bowes has unveiled a new brand strategy and identity designed to align with its business transformation vision outlined in May 2013. The company also has developed a new logo and re-designed its web site, which touts enhanced content and an improved user experience.
“We are not the same company we were several years ago,” said Marc Lautenbach, President and CEO of Pitney Bowes. “We have expanded our business into high growth markets, including digital commerce and software, while at the same time continuing to innovate in our core mailing and shipping businesses. Our new brand strategy and identity not only reflect who we are today, but also where we are going in the future.”
Moving forward, Pitney Bowes will identify itself as: “A global technology company that powers billions of physical and digital transactions across the connected and borderless world of commerce.”
Pitney Bowes consulted FutureBrand for the overall brand strategy and design, and DigitasLBi for digital transformation efforts.
Details surrounding the new brand strategy and identity were shared with 15,000 Pitney Bowes employees during a globally broadcasted town hall meeting.