Petco Introduces “PetcoNow”

Petco announced the launch of PetcoNow, an on-demand delivery service in pet specialty retail.

PetcoNow is powered by Instacart, a service which allows shoppers to order groceries online and have “personal shoppers” deliver them to their home. With Instacart, PetcoNow gives pet owners access to Petco products that can be delivered in as little as one hour. The service provides customers with a selection of approximately 13,000 Petco products, including food, treats, toys and supplies for pets.

PetcoNow is available on both web platforms and mobile app-supporting devices. PetcoNow is currently available in 14 markets, including Atlanta, Austin, Boston, Boulder, Co., Chicago, Denver, Houston, Los Angeles, Miami, Philadelphia, Portland, San Francisco, Seattle and Washington D.C.


“In January, we introduced Petco as Instacart’s first non-grocery retail partner, and we have continued to see growth,” said Apoorva Mehta, founder and CEO of Instacart. “Through our partnership, Petco is able to offer customers the ease and convenience of on-demand delivery without the need to handle the logistics themselves. We’re excited to expand this offering to pet owners and will be introducing additional markets later this year.”


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