OC&C Strategy Consultants has partnered with Ugam, a Mumbai-based data and analytics provider, to provide advanced data and analytics capabilities for its global strategy and business consulting services. The company seeks to empower retailers with the insights and tools needed to make data-driven decisions.
“Ugam’s experience applying advanced data science aligns perfectly with OC&C’s data-centric philosophy,” said James Walker, Partner and Global Head of Analytics, OC&C Strategy Consultants in a statement. “We seek to fuel strategy with data, giving clients creative, actionable strategies. Partnering with Ugam allows us to provide clients with a better range of data sources, combining external competitor and customer data with internal, proprietary data. Together, we can deliver more comprehensive solutions that will benefit our clients.”
Through the partnership, Ugam’s capabilities will complement several of OC&C’s internally developed in-house tools, according to reporting in Consultancy UK. These tools include:
- SKU Rat, designed for creating optimized assortments by stripping out low-margin SKUs that affect high-margin SKUs; and
- Space Man, which aims to optimize space allocation by store format.
The companies also plan to develop tools centered on promotions, location, network, category strategy and management.
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