Kroger has launched the OptUP app, a tool that scores grocery items based on dietary guidelines and offers shoppers personalized product recommendations. The app is aimed at simplifying the process of finding better-for-you products.
Every food product is given a score between one and 100. The healthiest items receive a green rating, while less ideal foods are coded as yellow or red. Products lower in saturated fat, sodium, sugar and calories, or higher in fiber, protein, fruit, vegetable and nut content, receive higher scores.
The OptUp app also can scan and search items for nutritional information and alternatives, and it lets customers add better-for-you products to their digital shopping cart for curbside pickup or delivery. Kroger plans to add more features to the program in the future.
Albertsons Cos. has launched its own wellness-focused technology through the creation of O Organics Market, a virtual grocery store. The site offers delivery of products from the retailer’s O Organics and Open Nature private labels, as well as national organic and natural brands.
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